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However I feel as if she is promoting feminist ideals and battling Bell Hooks theory of females let alone black females as inherently unsuccessful and the anti feminist terrorist concept as Bell Hooks likes to call Beyonce. This can also be seen in Beyonces Formation. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. According to Chiron, Riptide was forged in the fires of . For context, gender biases persist in all major forms of media. (or me at least). You can read the details below. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com, Beyoncs Formation video- Personal Opinion. This also links with Propps character theory as the female in the video is seen to be in danger and needs saving through the stereotypical male figure, the hero. Beyonce shows people that women can still be in tune with their feminine sexual side, instead of oppressing that femininity to be successful in a male dominated world. Representation of Women in Riptide - Vance Joy (Music Video) 1 ideology that is presented in the video is that women are vulne. Now customize the name of a clipboard to store your clips. "This is a mess, but it's a mess on purpose": dark Algorithmic singularity in a cold, uncaring world. Women are among the largest consumers of film and television, so they represent a key . The SlideShare family just got bigger. Required fields are marked *. The music video of Beyonces single enhancing awareness of female rights and black empowerment, highlights the strength of women however does show evidence to the theory of Bell Hooks, believing the artist is an anti feminist terrorist as she sexualises herself and the company of females in the video. THEWOMEN OF RIPTIDE 2. Lipstick stands out - shade of red is a dark berry red suggests she is mysterious. As she stands in the middle of the two black men besides her it enhances her power in comparison to the men, going against the stereotypically outlook on equality of gender. Many representations of women concentrate. As they watch, members of a culture learn who they are supposed to be, what they should look like, and what they should do to fit in (Sipiora, 1991). (LogOut/ Individuals can also play a role in challenging gender bias in media coverage. (LogOut/ (Perfect) as it creates an aspirational vision for the audiences. First of all, in Formation Beyonc is portrayed in two ways: Now, this at first is a little bit confusing, due to Beyonc wanting Formation to be a Black Power Anthem. so, when women are shown to be going to the dark side only promotes that women should be under the control of a man and that women have no say in whether they want to be in a relationship or not. However there are some stages in this music video that Beyonc is sexualised and portrayed in a way that contradicts the ideas and messages of the lyrics in the song itself. A sexual revolution, with the introduction of abortion laws, marriage laws, contraception. Images from Riptide to support points: Vance Joy context . Gender stereotypes in children's books. Two 100% y-axis charts were created to show the gender representation of the leads in both female-directed and male-directed films. RIPTIDE VS. Specifically as a text within the indie folk genre, a genre dominated by repetition (low-fi videos with bands playing instruments etc.) Question: According to Claude Levi Strauss, texts convey their meanings through a system of binary oppositions. REPRESENTATION OF ETHNICITY Evaluate this structurali First Impressions Sexist Stereotypical Aimed to working class or middle class, to someone who doesn't have enough money to h Revison - Component 2c - Online Media (2 QUESTIONS), Representation of Women in Vance Joy - Riptide (Music Video) 2, Mini Mini Mock on Humans - Binary Oppositions. (LogOut/ The study examined differences in gender representation in illustrations, photographs, cartoons, drawings, and text. Objectifying women: The camera is often the voyeur to women's mistreatment. This music video has won numerous awards (LogOut/ The image of her is large in size and so makes her seem like she is powerful. However as the video progresses and you return to the character, her appearance alters as her make-up has smudged and her expressions become more and more vacant. Formation and Riptide representation of gender February 5, 2019 roxyflynn2002 In Formation, by Beyonce the representation of gender is a prominent theme. They were given more freedom. Riptide Representation Vlog. Figure 2 outlines our theoretical model for how female representation in top management may improve the performance of a firm, even a firm that has a hypothetically gender Vance Joy - Riptide - Representation of Gender Instances when women are presented as 'objects' There is evidence of voyeuristic treatment of the female body as in one shot a woma. Looks like youve clipped this slide to already. The image of the woman, a very typical 1950's fashion style with a full face of makeup. The representation of women differ as this is shot from the perspective of a man especially exhibiting the theory of the male gaze. cinema) and individual discourses (e.g. For example in the lyrics Drop him off at the mall, let him buy some Js, let him shop up Beyonce is saying that she will drive her man to a shopping centre and shell let him buy some Js (reference to the Air Jordan shoes). Introduction A-Level Media - Riptide by Vance Joy - Representation Mrs Fisher 16.8K subscribers Subscribe 25K views 3 years ago Eduqas A-Level Media Set Texts A guide to representation in this. In this post we will be breaking down the similarities and differences in both music videos. Representation Media contexts PRODUCT CONTEXT Formation, lead single for the album Lemonade, was released the day before Beyonc performed at the Super Bowl final in February 2016. This is depicted by the use of clothing and dance movements, it could be argued that Beyonces statement as an artist is to express her body in what she wears however, deems to be ironic due to the message of equality of female wanting to be portrayed when the artist is following expectations of what the media perceive females as. Riptide: Riptide subverts and conforms to the feminist theories: The video seems to be reinforcing a sense of patriarchal domination through the objectification of women. FORMATION. Change), You are commenting using your Twitter account. Riptide will only ever come up in Component 1 in representation question in comparison to an unseen product. The music video is presenting itself as a short film. However this video can be seen as challenging gender representation. I believe that women in the riptide video are constantly shown as skinny, white and blonde showing to viewers that not all women should be admired, that only one particular look should be idolised, it doesnt show the full diversity and beauty with being a different colour or size. Beyonce represent herself as a strong successful yet also sexual being, She is shown wearing next to nothing in majority if the music video and is seen showing off her body sexually especially seen in the swimming pool scene, Beyonce is seen dancing in an empty swimming pool dancing sexually with her dancers following in formation. She challenges stereotypical representations of women in the . By accepting, you agree to the updated privacy policy. For over two. However this video can be seen as challenging gender representation. This causes the video to appear with a more simplistic view; essentially helping the audience to further engage. Intertexual reference to a war time propaganda poster featuring Rosie The Riveter. One example of this is during the interlude Beyonc is hanging out of an El Camino truck, with a Voice Over of a man saying Oooh Yeah I like That. Reference List. 1 ideology that is presented in the video is that women are vulnerable, women are represented as being a stereotypical 'Damsel in Distress'. Her facial expression was completely dead inside and like she had no strength to continue. Change). Suits are associated with businessmen and have a high status They are both represented wearing an American flag as a badge, representing them as patriotic and associates them with American. Its narrative is complexed and so is the representation of gender; . Donald Trump and Mike Pence Suit and ties giving the idea of wealth and power. In Vance Joys music video of the song Riptide, unlike Formation, Women are more often than not sexualised. Gender Representations and Digital Media. Change), You are commenting using your Facebook account. First of all, in 'Formation' Beyonc is portrayed in two ways: Powerful/Independent/Strong Sexual/Revealing Many shots put the audience in to an uncomfortable mode of address, Second beach shot of woman in MS smoking, suddenly turns to the audience and directly addresses them, positioning the target audience as the 'danger' and as a threatening figure. Click here to review the details. Vance has stated in interviews that "riptide" also refers to the name of a hotel he and his family used to stay at in his youth. In Formation, by Beyonce the representation of gender is a prominent theme. This also links to the flag in the background adding to a sense of American-ism AND GENDER IN EACH MUSIC VIDEO "normal" in terms of gender, race, and sexuality (Gow, 1996; Jhally, 2007). There is no specific ideology of anchorage in the music video, nothing works together. The posters are quite idealised. This can be seen as the male gaze through these shots as the woman is not shown to have an identity and rather be seen for the features she possess. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Omission of sexuality topics related to gender also was examined. Representations of women are often defined by how men see women (termed the 'male gaze'), or by how society expects women to look and behave. the video uses key lighting and high shadowing to create a sense of terror, by using terrified facial expressions women are shown to be scared. Representation of role models. Video game production is a collaborative and detailed process. Free access to premium services like Tuneln, Mubi and more. Objectives for RipTide To understand the processes through which meanings are established through intertextuality To analyse how audiences respond to this aspect of media language To analyse the way meaning is created through micro elements To know the codes and conventions of music video and how genre develops over time To explore the significance . The models lack of movement is particularly unpleasant. How is Gender Represented in Riptide and Formation. affected the gender representation in movies before which is mentioned in the literature review chapter. The inclusion of women as objects of violence in Riptide supports van Zoonen's theoretical perspective. At certain points in the song though, Beyonce is seen to be subverting gender roles. representation in top management and the contingencies that moderate these potential benefits than prior work in this area. DOES SHOW A SENSE OF OBJECTIFICATION This poster was a made in the 1960's; the time when women were starting to be objectified. Activate your 30 day free trialto continue reading. Gender representation in Formation and Riptide Formation was a head track for the monumental "Lemonade' album, the entire theme is based around racial and gender equality. (Nicotine causes a spike in your heart rate and blood pressure, making your heart work harder, the cigarette appears to relax you because the nicotine removes the uncomfortable withdrawal symptoms caused by smoking and cause a brief hit of brain-reward.) The video begins with the women conforming to social norms of beauty and glamour- that is associated with women in the mainstream media. However, are the tales being told complete and accurate accounts of what it means to be male or female, black or white? When two gender-specific nouns or pronouns appear as a pair in a text, like mother and father Dressed in small blouse and even smaller shorts, MS of woman in a graveyard, low key natural lighting connotes death, misery, darkness and destruction. Tap here to review the details. Does the representation of Beyonc in Diverse teams, including those with greater gender diversity, are on average more creative, innovative, and, ultimately, are associated with greater profitability.This strong positive correlation between higher levels of employee diversity and stronger financial . Clipping is a handy way to collect important slides you want to go back to later. This is conveyed to the audience through the deterioration of the female singers make up. Supporting the interpretation of going against the stereotypical view f females, when the female is escaping being tied to a tree by a rope, it conveys her power and independence as she is going against the dominance of a man, they become unstuck also groups females as they denoting the power of women and being brave enough to leave a relationship. theory) with the power to control the field of social meaning and thus produce, promote, and 'implant' representations of gender. This gesture could draw reference to the use of women's bodies to sell media products, MS of woman puling free of ropes. Change), You are commenting using your Twitter account. 808 certified writers online. Free access to premium services like Tuneln, Mubi and more. (LogOut/ It perceives women as being affected by relationships worse than men, making them the less inferior gender, however one could argue that the decreasing of appeal from her make up could infer guilt as her escape from the relationship shown in the music video, empowering her role as the powerful one in regards to leaving. It also challenges it too as it says that women are also quite sexualized but in this, they aren, Carried and supported by the male character, typically like a damsel in distress. In 2018, women comprised anywhere from 11% to 40% of . Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Similarly, male characters speak and appear on screen twice as often as female characters. Women are represented in the judiciary, but at a much lower rate than men. This was supported with the movies leading up to this time period where women were always seen as the character that needed rescuing. One of the most prominent such characters in Glee is Unique Adams. Close up - we are extremely close to her - and makes her feel uncomfortable, were not supposed to be this close to a performer also with the high angled shot it makes the shot even more creepy as we are supposed to be seeing a performer in a long shot from a low angle shot with a lot of other people in the audience aswell. The video begins with the women . In the music video the focus of shots is near enough always focussed on the body of the women in shot, and we dont hardly see her face. Change). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com, Beyonce Formation Initial Thoughts. Required fields are marked *. bell hooks' theory can be used when exploring representations of gender and ethnicity, especially black women. 298. performs or demonstrates a certain sexual identity; it . Her head is back which suggests vulnerability and a sense that she is being sexualized; tight dress too. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. The mise-en-scene used on the woman's person are very little, wearing things such as incredibly low shorts and things like bikini's, which axiomatically depicts materialistic and emotionless characters which are being displayed as having no personality, probably on purpose. Activate your 30 day free trialto continue reading. Anaklusmos (Greek for Riptide) is the prized sword of Percy Jackson that is made of Celestial Bronze, a material that is only deadly to gods, demigods, magicians, Titans, Giants, and monsters. The sword is a medium length xiphos (a Greek one-handed double edged sword). In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. Activate your 30 day free trialto unlock unlimited reading. Riptide - Representations of Gender Task 1: Watch the video and make notes on instances when women are presented as 'objects'. representations of gender, where gender is considered as the socio-cultural behaviour that . Digital media had and has even now an . The representation of gender in both 'Formation' and 'Riptide' can be seen as conflicting ideas between feminism and sexualising women. By accepting, you agree to the updated privacy policy. My powerpoint on representation in formation vs riptide. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. RIPTIDE Stereotypical women portrayal: blonde, skinny and tanned, showing her undressing from swimsuit, proving her objectification as she is deemed sexualised Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of This is where the idea of a sex object comes in. Do not sell or share my personal information, 1. It gives the impact of being heartbreaking because it just shows that she is genuinely unhappy and its like she cant do anything about it because she has no power or status and so makes you want to do something to make her smile and stop being upset. It also subverts some music video conventions whilst adhering to others. A lack of gender diversity carries with it a major opportunity cost, both for individual tech companies and the entire sector. Deliberate lack of anchorage, and an unanswered hermeneutic code puts the audience on edge. In 'Formation' there are a lot of binary opposites seen throughout through Beyonce's representation of herself as a powerful woman and at the same time she is sexualizing and objectifying herself and the We've updated our privacy policy. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com. Little difference occurred within the text of the curricula in noun and pronoun usage. The lip-sync shots throughout the song that are accompanied by the lyrics I love you when youre singing that song and I got a lump in my throat cause youre gonna sing the words wrong show a woman singing on a microphone and at first she looks very presentable with make-up which fits into the stereotypical representation of women as well as todays society beauty standards, we then start to see that her make up is getting more smudged possibly meaning that she is trying to free herself from societys beauty standards for women. 2. According to the largest study on the portrayal, participation and representation of women in the news media spanning 20 years and 114 countries, only 24 . Within Beyonces Formation video gender is being represented in many different ways that ultimately add to the meaning of the actual lyrics. 2.2 Firstness Another area in textbooks in which can provide evidence of gender imbalance is "the order of mention, termed firstness " (Porreca, 1984: 706). Source: The Nobel Foundation (Data as of 2019); Progress on the Sustainable Development Goals: The gender snapshot 2019, UN Women Journalism. Your email address will not be published. The video includes many black women, and focuses on them. Here she is taking power and she is doing something that stereotypically a man is seen to do for a woman but because Beyonce is a powerful woman she is subverting those stereotypes and sending the message that women can do just as much as men. Your email address will not be published. What is a question raised in Riptide about the representation of women? dialogues, audio recordings, etc.) In the music video, the singer manifests her aspects on the inequality of gender and the superiority of women. Van Zoonen tells us, for example, that women in the media are often constructed or are routinely depicted using problematic victim-based stereotypes. THE ZOELLA APARTMENT - How are representations of Low angled shot of woman posing much like a statue, her gesture a reference to objectification. Women in this music video are being portrayed as easily manipulated and sexually objectified due to the fact that there is a scene that shows the female character beingdragged into the darkness, after that scene, it jump-cuts to her make-up being smeared, which shows that the physical abuse is taking a toll on her psychological health. The Formation music video, directed by Melina Matsoukas, was released with the song. Alternatively, if we are relating this to the lyrics of the song it can be seen as how the relationship is slowly destroying her, making her the weaker sex in the relationship, which again is stereotypical in the media industry. Representation - Beyonce is represented as strong, and powerful towards the audience this is shown through her use of Direct address, giving a different insight on societys view of women, also giving power to her culture, this is shown through her code of clothes and body language being able to act more freely and how she likes not how she should Riptide (intertextuality) March 22, 2018 How does the video to Riptide encode feminist ideology? Are there any elements of coherence in the narrative? Hair pulled back shows readiness to do more practical work and so portrays women as more resourceful and physical; ready to do the difficult work going on. In 'Riptide', there are many close up shots focusing on the woman's body parts; her lower back, her slender legs and striking facial features. Riptide - Narrative Codes and Conventions 1. This is shown through the shot of the back of a girl who is taking her swimming costume off, we dont see her face, simply her body, which sexualizes her and objectifies her. Explore representations of gender in " Riptide" (2013) Women in this music video are being portrayed as easily manipulated and sexually objectified due to the fact that there is a scene that shows the female character being dragged into the darkness, after that scene, it jump-cuts to her make-up being smeared, which shows that the physical . This gender-imbalanced picture of society can reinforce and perpetuate harmful gender stereotypes. Here is an example of Beyonc looking very strong and powerful by making gestures of stereotypical male poses, by clenching her arms and tensing, something usually that males are seen to do in the gym or to show off. (LogOut/ Learn More. 4. The Advert reflects Van Zoonens theory that women are shown as quite domestic. Historically, only 4% of Supreme Court Justices have been . Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of how females are portrayed within the media, inevitably being objectified and seen as mens eye enjoyment for the opposite gender. Question 1 How significant is the role of individual producers in online media industries? Media stereotyping. Your email address will not be published. MS slow POV shot of woman removing swimming costume is critical of the sexualisation commonplace in music videos, and highly critical of the representation of body types. She shows this by being confident of her body and of her roots singing that she is proud of her negro nose with Jackson five nostrils. This could be due to that there are links to the song taking part in a patriarchal society. . In Formation there are a lot of binary opposites seen throughout through Beyonces representation of herself as a powerful woman and at the same time she is sexualizing and objectifying herself and the dancers through certain mise-en-scene aspects such as clothing and their dance moves. Consider how representations embody values, attitudes, beliefs and messages: Whilst Beyonc is offering subversive (or at least politically motivated) comments about race, candidates might be asked to consider ways in which she is reinforcing some attitudes and values in relation to gender. Equally remarkable is the variation in gender and racial/ethnic diversity across the states. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. The first image of the woman facing the sea can be argued that she is being sexualised for audience pleasure, this supports the male gaze as the camera acts and reflects masculine desires. Women in the video are repeatedly presented as an object to be watched. Patriarchal society and their attitudes towards women is shown through the narrative and how the man is the one to go after the women and women are supposed to be wanted by men. Formation and Riptide representation of gender. When it comes to equality of men and women in news media, progress has virtually ground to a halt. The gendered dimension of representation is evident regarding the actors; because the represented and the representatives by definition have a sex and a gender, representation is not immune to being structured by hierarchical relations between men and women. The reason we believe these movies was a good choice for analysis is rather simple; they are a continuation of the television series with . Furthermore, as the music video goes on, the woman is shown to be. Additionally, the music video is crafted to show the vulnerability of females, highlighting their weakness in relation to relationships. Gender in Riptide 1. When she was subject to the forms of abuse and the scene made a jump-cut to the makeup being smeared, her facial expressions were tears going down her face and an overall a sad and upset look, like she had no power whatsoever, and so ultimately amplified the effect of spreading awareness and giving a bigger impact on this ubiquitous conundrum. A Is the video reinforcing a patriarchal world and advocating against the objectification of women or is it subverting this idea? Tap here to review the details. In Formation the representation of gender is shown through the narrative of a bold black woman. This can be considered to be the sexualisation of women in music videos Godwins music video theory of Voyeurism. Gender representation in Formation and Riptide Formation was a head track for the monumental "Lemonade' album, the entire theme is based around racial and gender equality. In both Beyoncs Formation and Vance Joys Riptide gender is both portrayed in similar yet different ways. Although a power anthem supposedly aimed at showing feministic values, the male gaze can be seen in this music video. Women are always looking distressed and in pain (Shot 1). Vance Joy is an Australian singer-songwriter signed to Atlantic records which is a subsidiary to Warner. Beyonce has positioned the representation of females to dominate the male gender as she predominantly uses them throughout the video, as well as overpowering men. Footnote 3. I believe this is an essential source of information as the author places a heavy focus on one of the key concepts in studying art history; the relationship between the patron and the artist. There are many examples of this in the music video, for instance, when he describes a lady being a magicians assistant, this is very stereotypical of the time, and great evidence that Women are objectified. Could be used as a stimulus to explore the seemingly contradictory messages about gender in the video. Contradicting to the idea of gender stereotypes, that women are inferior to men, in the video it can be seen the Beyonce, and therefore women, can be superior to men. The representation of gay men and the subversion o WMN (R block countercultural magazine project), BUDGET (T block countercultural magazine project). In the music video, the singer manifests her aspects on the inequality of gender and the superiority of women. Your email address will not be published. There was also a second wave of feminism that came into play at this time too, where women were made more powerful the before. An important area of analysis is the intersection between the gender of the lead role and the gender of the director. His music can be categorised as fitting into indie folk-pop genre. In our latest See Jane 2019 Report, we found that male leads still outnumber female leads 2 to 1 in the top 100 family films in the U.S. Along with the main focus on females, the woman are dancing and embracing their black culture, overall expressing themselves in a way which can be seen as empowering to women. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Footnote 1 Between 1980 and 2015, the number of Asian Americans doubled (from 55/0.7% to 108/1.5%) and, between the mid-1990s and 2018, the number of Native Americans tripled (from 26/0.3% to 81/1.1%). The set of metaphors is telling us that the girl is starting to get herself into bad situations and embracing a new one.