and they're yours for free. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Thx for sharing. The Best Real Estate Email Templates for Your Sphere of Influence Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close A reminder to winterize their sprinkler system or change smoke detector batteries? You can use variations of this, but the most important thing you can do is to be authentic. Recent clients and professional connections are always a great place to start.. Your First Real Estate Prospecting Letter - ActiveRain But at the same time, thanking my clients for everything that THEY give to ME is easy for me. He is CEO of Agent Dominator. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. (One of my recent clients almost got badly burned by an inflated zestimate!). Good iedea on using and award and sharing it with your soi. Your way of handling the award was so tasteful. Own it! Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. There are so many ways for real estate agents to generate business. Love your ideas and thanks for the inspiration. Jennifer - I really needed to read this!! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. And conversations with the people we know can lead to all sorts of wonderful things. You want to find ways to touch your SOI members without annoying them. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Pro Tip for TikTok: This is a fun one. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. What's the reason you're reporting this blog entry? They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Heres one of our best scripts/real estate email templates for Listing E-Alerts. You may also want to include a gift card to the local coffee shop or other gift. I like this example Jennifer. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! This is how you reconnect with your sphere of influence database. How do you write a client letter to your sphere of influence and past clients? Whether you use the MLS or your agent website through your CRM, it can be completely free. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. In real estate, you have to develop a strong relationship with the buyer or seller. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Set aside one or two days a month to attend a local community or charity event. And whenever possible, ALWAYS post an image. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. We have all been there. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! At that point, you use your Realtor sphere of influence scripts. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Well done ! Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. 3. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Its okay if you have gotten away from being in touch with your SOI. I dont have any influence! I know thats what I thought the first time I heard it. . You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. I love your program, Jennifer. And this one from the Graham Seeby Group is an excellent example. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! However, there is always something that feels special about holding something from your mailbox. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Copy all of it into one Excel spreadsheet. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. 3. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. That's a good letter! If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. or other gift.. That way, they know that you appreciate the referral. But asking for it can feel pretty daunting. I think I would prefer that over an e-mail. Together, we can make this year your best yet! The COVID-19 pandemic has changed our lives, our routines, and the way we do business. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Pay Special Attention to Those Who Matter Most 4. Script #1 - Recent Clients & Professional Connections, I hope all is well! As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Ask them about the dog. That is why it is important for you to pay close attention to your sphere of influence real estate agent. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. You can do this by adding value coming from contribution and giving them something they want. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. But by any name, Listing E-Alerts are a powerful tool. In todays market, there are many different lead sources you can use to grow your business. Do you have something you could YAY-ME about to your sphere? How to Create a Real Estate Sphere of Influence List This can make a significant difference in your overall reach, as more people will read your content. Any new listings that come onto the market will be instantly emailed to your buyer.