[11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. What we do - easyJet plc Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. easyJet is one of the world's most successful low-cost airlines. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Interrelationships - The world of travel & Tourism Practical Legal Skills R. Hyams, S. Campbell. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million What experience do you need to become a teacher? (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. These were flown on two routes: Luton to Glasgow and Edinburgh. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. What are three ways that railroads affected the economy? EasyJetHotels offers accommodation products throughout the airline's network. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. EasyJet | Company Overview & News - Forbes EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. BMAN72801 [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? 's total fleet comprises entirely Airbus aircraft. Strategic management, EASYJET You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Low-cost carrier [16] They later closed three of their bases. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. ANALYSIS OF EASYJET'S BUSINESS AND FINANCIAL PERFORMANCE - Essays-Stock Pricing There is two different types of stake holders these are internal and external. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. Management 3.1.1 Price List 4 2. Letter to shareholders from the Chairman of easyJet plc Political and Legal impacts 5 Henderson, L. Neasham . The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. Low-cost carrier 2008 2007 Change. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. There are political factors like liberalization, Premium Airline GNA. Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. It was a shaky start but one that would grow into a stable foundation. Executive Summary 1 Easyjet Case Study. Many companies are now using websites to communicate with stakeholders. Competition WJEC Level 3 Applied Certificate and Diploma Criminology C.A. The Holidays business segment sells holiday packages. Bennett. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Competitors and competitive advantage 11 [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. The 10 Types of Stakeholders That You Meet in Business Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. How does EasyJet create value for the customer? Easyjet Plc. To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. EasyJet has a unique geographical location because it was born in England. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. 3.1.5 Credit terms 5 Stakeholder, principles followed by Easyjet can be emulated and how. Strong operational efficiency leading to a low-cost model. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [62] However, there has been few announcements on the project since then. The cookie is used to store the user consent for the cookies in the category "Other. Airline Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Tesco are a one of the largest retailer stores in the world. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. EasyJets Business Model Analysis easyJet This method is incorporated into a strategy map that will form the basis for the development of a . 1.1 Introduction. We are a low-cost European point-to-point airline. Busboy, Stakeholder analysis These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager external stakeholders are from outside of the company but, Free [85], EasyJet serves 136 destinations (as of February 2019). Airline Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. These cookies track visitors across websites and collect information to provide customized ads. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. 1. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. 1. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. [25 marks] 3.1.3 Discounts 4 Stakeholder analysis This website uses cookies to improve your experience while you navigate through the website. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back Powerful Essays. Economical impacts 6 The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Marketing Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. Identifying all of a firms stakeholders can be a daunting task. European Countries Collaboration and good relationship making EU politically stable. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium EasyJets Business Model Analysis In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. Stakeholder [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. Creating a corporate culture implementing educating programs.Stelios, Premium Table of Contents In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Airline Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. London Gatwick Airport London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Stakeholders can affect, Premium [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Best Essays. Introduction An Introduction to the Easyjet Airline - UKEssays.com The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. 3.7.2 Managing, Premium Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Staffing and recruiting 10 Management [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Stakeholders can affect or be affected by the organization s actions objectives and policies. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. We will write a custom essay specifically for you. Marketing EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Shareholder Low-cost carrier Telephone Butterworths Company Law Handbook K. Walmsley. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Best EasyJet Topic Ideas & Essay Examples. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me Thu 28 May 2020 04.59 EDT. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Motivational and inspirational [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. What Stakeholders Want From Easyjet 2022-11-21. Kyoto Protocol PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 Management British Airways Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. we will get information about EasyJet from the textbook and the Internet. II/ Comparison, Premium In September 2018, he suggested there should be a law to favour more women pilots in the industry. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium EasyJet This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. The airline's loyalty programme is called Flight Club. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Stakeholder, Stakeholder Expectations 1 minute read. Pricing Management This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Southwest Airlines Debt EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. When flights are cancelled, passengers are supposed to be reimbursed within one week. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. PICTURE CONTENT v Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. 10. Business Model Analysis 4.1.1. School Number: 110131060 In terms of cost leadership, easyJet takes the second position after Ryan. Which two stakeholders will this cause conflict between? 725 Words; 3 Pages . With Nike being a huge, Premium [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Table of Content 2 Brief history of KLM 3 younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Low-cost carrier Since its launch the site had taken more than 800000 bookings by March 2000. The Company operates through two segments: Airline business and Holidays business. 3.5.2 Boarding the plane 10 Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. Its principal activities include airline operations and aircraft trading and leasing. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. The airline offers headphones for purchase, along with a travel pillow and eyeshades, subject to stock. Quality Glossary Definition: Stakeholder. Easyjet stakeholders. easyJet Cyber-attack Timeline However, you may visit "Cookie Settings" to provide a controlled consent. When EasyJet received H89, it had a 1970s-style office setup. They contracted to buy 12 brand new 737s from Boeing in 1997. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. Figure 1: EasyJet stakeholder map. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis Low-cost carrier Airlines join forces, urge courts to safeguard the future of Schiphol [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Finally we apply these experiences to our job in the future. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. These cookies ensure basic functionalities and security features of the website, anonymously. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. but lacking of traditional service. Customer, Airline Assignment and [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Airline EasyJet endeavours to respect the principles of the ILO . The airline's monthly inflight magazine is called The Traveller. . 342. London airport is up for sale after airlines scrap flights By September 2000 85% of total, Premium An aerial view of SEN. access_time21 junio, 2022. person. Technological impacts 8 . 3.5 Process 9 Good Essays. Which stakeholders are critical to the business? Solved Explore the key stakeholders of EasyJet and map in | Chegg.com It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium Stakeholder theory. Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. easyJet Plc engages in the provision of passenger airline and carrier services. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. EasyJet's biggest shareholder will not contribute to the airline's 1 Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Below are the introduction, body and conclusion parts of this essay. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Branding 11 Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Stakeholder [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. The cookies is used to store the user consent for the cookies in the category "Necessary". Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Collect and evaluate economic factors which might influence EasyJet general business environment. for only $11.00 $9.35/page. 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda Trade union The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Other impacts 10 Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. This gives a load factor of 92.6%. The level of stakeholders depends on the political economic and social environment. Easyjet. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf That resulted in heavy post-tax financial losses of 21.5million in February 2022. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . TABLE CONTENT To have happy customers a firm ha sto create expectations and meet them. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. In addition there are different levels of stakeholders: primary and secondary. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. I have found this less to be the case with easyJet, and most of the . 1.4 Research objectives. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Brief EasyJet focus its value proposition to business travelers around time savings.