The Western Hemisphere: K-Pop Consumption and Engagement. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Here, Im using Python as the programming language. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Without any further ado, please enjoy this article. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Original question: "How popular is K-pop in your country at the moment? In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Register in seconds and access exclusive features. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. 4. aespa 10.14.20. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. K-pop fan activism within the BLM movement emerges from this broader history. February 14, 2022. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. In the past week, they sawover 24million, more than 14,000 times what's expected. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Currently, you are using a shared account. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. The money is mostly obtained from parents or working part-time jobs. Top Asian Cities for K-Pop Spanish tracks and collaborated with local artists. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Hope it can give you helpful insights or interesting facts about K-pop. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. So how do they do it? Fans waited in line for days to see . Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. You may opt-out by. However, EXO was shown to have the highest percentage of males (9.3%). Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . [Online]. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Mamamoo arent on that list, but I know they have more female listeners too. Most fans really are early teens or in the 20s range. to incorporate the statistic into your presentation at any time. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. This number was for those searching for a ticket to a BTS concert on the ticketing website. Figure 7: How long have you been a K-pop fan? So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! There's an entire Twitter account -- BTS on Billboard! As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Chart. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Business opportunities soon followed. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Culture Queen. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Korean Foundation for International Cultural Exchange. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. You need at least a Starter Account to use this feature. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. You can also find the Tableau Public visualization dashboard Ive created to support this article. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Register in seconds and access exclusive features. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Participation is voluntary and all information is confidential. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This game allows players to create or direct their own stories through the members of the BTS. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Change Consent | Kpopmap 2022. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. 19, 2017, in Los Angeles. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans.